Special K

[zazen999]

The basis of all advertising comes back to Freudian Theory. Freud's Nephew [I think - younger relation definitely], took Freud's theories and started using them in the USA to sell [for example] cigarettes as 'cool' and by golly it worked!

In most cases of advertising; either you want to BE the person in the ad, or you want to be WITH the person in the ad; or in the case of celeb endorsement, if it is good enough for Ian Botham or Kate Moss, then it's good enough for you....So the people in 99.9% of ads are either gorgeous or famous. Every now and then, someone tries using someone not gorgeous and they immediately become famous!

[pigletwillie]

I was the cadbury gorilla!!

[lynda66]

not sure if they fixed it but special k used to contain more sugar than frosties

[Two_Sheds]

But it doesn't necessarily change bad eating habits ... Its nothing 'special', they're losing weight cos they're eating less

I totally agree with you, and I agree that diets don't work. A total change of habit is required (less food, more exercise).

Not everyone realises that just "eating less" is what they have to do; and others don't know how many calories they should eat, or how many calories are in a food.

Other people find it very hard to resist temptation, so having a restricted diet for a fortnight can help to break bad habits (like eating thick slabs of toast slathered with butter).

Once you've lost the first few pounds, you're spurred on to keep going

[OverWyreGrower]

But the problem is that it doesn't promote a healthy diet....

Of course you'll lose weight if you eat 2 bowls of cereal a day, but it's very hard to sustain permanently.

As soon as you go back, you put the weight on again.

If you want to lose weight, you need to eat a healthy, sustainable diet. Something that you can do easily, that isn't a fad.

(I'm not being preachy. I'm 4 stone overweight and I've battled with eating disorders. I've eaten nothing but cereal before, and believe me, it's not the best diet!!)