I have the same seeds flowerpot
Sow seeds at 15-20c on the surface of a good free draining damp seed compost. Cover with a very fine sprinkling of compost or vermiculite. Place in a propagator until after germination 14-21 days (it was 72 hours for me!). do not exclude light.
Thanks for the tips ands links. Two sheds perhaps I could tempt you (and othe hollyhock fans) with a seed swap at the end of the season ??

