Sorry SMS6 its one of my pet bugbears at the minute - its being turned into a simplified cure-all, I certainly think people should be aware of the effects of say, buying lobster from Norway, but there's a bit more too it....
I was looking at price quotes for a French caravan holiday with (I think it was Siblu - might not have been tho') and on the checklist at the end of the booking process I could tick a box for linen rental, etc or a box for carbon footprint offset. They would charge me a £10 (or was it £15) and said they'd plant a tree in France for me. I felt much better knowing my responsibilities could be bought so cheapily!
