Most companies do "sensitive skin" or "hypoallergenic" ranges. However, I think the main problem is that you don't often wear makeup (like me). On the rare occasion that you do it feels foreign to your body and the itching starts. More so round the eyes. I never had any problems when I wore makeup every day (working in a pub for fifteen years - it was part of the uniform), but now that I rarely wear it, I find I have a problem every time. And what do you do as soon as your eye starts itching - you give it a good rub (completely forgetting that you have eyeshadow and mascara on) which makes matters worse